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For Midea For air conditioners, the release of Mickey air conditioner iterative new products to directly target the maternal and infant groups and strive to segment the air conditioner market is not only differentiated product innovation and rejuvenation of the brand; it is also an industrial value chain oriented by user needs and driven by change. Our innovation capabilities and market definition capabilities can fill the gap in demand and open up new markets and new trends for large-scale growth.
On the eve of Children’s Day in 2019, Midea Air Conditioner released the popular “Mickey Air Conditioner” iteration of children’s air conditioner IP, focusing on the core performance of “smart cold prevention”, adding “smart voice”, “one Two major technologies, such as “Key to prevent direct blowing”, have set the key functions of air conditioners such as comfort, health, intelligence, and safety as industry benchmarks. Through this, Midea’s latest differentiated product lineup of air conditioners and the strategic intention of youth-oriented innovation and development are fully exposed. .
Looking at the air conditioning industry, in recent years, from the first child star air conditioner, to the Disney animation IP “Mickey Air Conditioner”, to customized products such as Spider-Man, Captain America, and Iron Man in the American Marvel series of movies, Then to the windless air conditioner and Air space station,In the past five years, Midea has used technological innovation to drive product segmentation and multi-dimensional fission. It has continued to deepen and cultivate intensively in the field of children’s air conditioners, and internally achieved collaborative change and innovation in the industry value chain for specific markets and specific groups of people.
Industry insiders said that internally, we can achieve effective connections between different segmented products and target consumer markets, define new markets and lead competition from the inside out, from small to large, and develop segmented groups in the red ocean of homogeneous stock markets. The “blue” channel of differentiated competition and releases growth confidence; now, Midea’s series of technological innovations and product iterations of air conditioners in recent years in response to market and user needs have released an industry electronic signal: Good products are bound to win. The trust of users will also grow into their homes.
Iterative innovation of artificial intelligence to create a new air conditioner exclusive for children
At present, after more than ten years of rapid growth, the air conditioning industry is encountering the “ceiling” of scaled-up growth. Refinement and differentiation are critical to the industry. The pressure is also an inevitable trend of enterprise development.
On the one hand, the innovation of air-conditioning intelligent technology has encountered the ceiling of homogeneity and conceptualization. Health and safety have become the outlets that relevant enterprises in the industry are trying to lay out, with strong room for innovation and premium; on the other hand, the Chinese market is facing With the coming of a new round of “baby boom”, the consumption of maternal and infant home appliances has ushered in a golden period and exploded. Some analysts pointed out that “the scale of China’s maternal and infant market is expected to reach 4.77 trillion in 2022.”
Mickey and other classic cartoon images are the most profitable “golden eggs” of Disney in the United States and have already taken root in the hearts of hundreds of millions of teenagers around the world. Starting from last year, Midea air conditioners have reached a joint cooperation with Disney, and have cooperated with Suning for the world’s premiere of “Mickey” image customized air conditioners. This is the first time that a Chinese air conditioner brand has tried to introduce American cartoon image IP to create children’s air conditioners, and it is the first batch of limited edition products. 5,000 units were snapped up, and the “gold mine” hidden in the children’s market segment of the air-conditioning market was discovered through continuous technological iteration, innovation and imaginative methods.
Now with the advent of comprehensive air vents for children’s air conditioners, Midea’s air conditioners are not followers but trendsetters. In fact, among the front-line home appliance companies, Midea Air Conditioner was the first company to expand into the children’s market segment. In 2014, it released the “Child Star” air conditioner, the only product in the country specifically developed for baby sleep. It is eye-catching, and the industry’s first “intelligent anti-cold” function. Through the “angel eye” intelligent heat sensing, the air conditioner can be adjusted to an operating curve that is most suitable for children’s sleep, which is more suitable for children’s sleep temperature. When the child kicks the quilt, the air conditioner will Automatically adjusting the air outlet temperature, wind speed and direction has become a popular consumer item for children’s air conditioners.
This year, Midea air conditioners once again locked in the “Children’s Day” schedule to release a new iterative product “Mickey Air Conditioner”. Different from other children’s air conditioners, the product has added two major functions: “intelligent voice” and “one-button anti-direct blowing”. The former is combined with the currently popular AI intelligent technology to achieve tone control and support a large number of children’s growth stories., nursery rhymes, educational resources, folk arts, idioms and other functions; the latter is equipped with an “anti-direct blowing” button on the remote control. When activated, it can effectively prevent cold wind from blowing directly on the body, prevent air-conditioning diseases and improve comfort.
In addition, Midea air conditioners also released two products with different appearance designs, “Starry Sky Blue” and “Polar White”, which also support innovations such as WIFI remote intelligent control, 18 decibel mute, ECO energy-saving mode, and smart interior cleaning. Function, the most special of which is the “built-in light-sensitive sensor device”, which can automatically adjust the wind speed according to the indoor light and turn off the display at the same time screen, do not disturb children’s sleep and rest. It can be said that Midea’s technological innovation and performance innovation for children’s segmented groups are nothing more than in-depth insights into and satisfaction of user needs, truly creating a new healthy and safe air experience for children.
Differentiating innovations among segmented groups to create a new paradigm of brand rejuvenation
The current obvious trend faced by the air-conditioning market is that the stock is saturated with competition, and segmentation and differentiation usher in business opportunities. Under the active leadership of Midea air conditioners, a large number of home appliance companies have followed the trend and entered the market, but most of them are still at the level of concept hype and old functions are repackaged in new bottles. They lack key products and core competitiveness that can truly inspire user consumption. Moreover, children’s mother Baby home appliances are still mixed, lacking unified industry standards and governance. Only a few leading companies have the right to speak in competition and the initiative to “strike first and be strong”, obtain high-end premiums, and gain the first move in the competition.
The use of IP cartoon character endorsement packaging has changed the past “Gao Daquan” product image to subtly demonstrate the innovation and brand affinity of the product. This is the first time in Midea’s 40-year development history of air conditioners, and it is also the same in the entire industry. It is also a first-of-its-kind initiative in the air-conditioning industry. At the same time, we also take a step further to clarify that it is not that the air-conditioning market does not need children’s products, but that it needs a series of products that are truly targeted at children, have innovative and unique designs, and meet the needs of individual consumers. This is the ultimate reason why many home appliance companies cannot replicate the success of Midea’s children’s air conditioners. Basic reasons.
In recent years, with Marvel air conditioners, Xiong Xiaomei’s cute IP air conditioners, and then Mickey air conditioners, Midea’s air conditioners are not just based on cartoon images, but the bigger chessboard behind them is that Midea is in music. Seven fields, including sports, movies, games, animation, and art, fully cover the latest IP gameplay, including and absorbing various consumer groups and circles, so as to lead the industrial revolution, consumption reform and market pattern while subtly realizing it. Brand rejuvenation and re-engineering will ultimately transform technological results into market results.
It can be seen from a deeper step that Midea’s children’s air conditioners are not just about introducing “Mickey” design in terms of appearance. Instead, they are guided by children’s personalized application needs and integrate original technology, quality manufacturing, and brand marketing. Wait for the changes in the industrial value chain, get close to the market and create truly exclusive air-conditioning products for children, sharpen the sharp edge of differentiated competition, andRaise the entry threshold, promote the evolution of a younger brand, reduce the “herding effect” in the children’s air conditioner market segment, and continue to occupy the minds of young consumers.
Since Midea’s Mickey air conditioner market has become popular and continues to iterate, it has also released an important market electronic signal, that is, the most fundamental reason for brand rejuvenation lies in product rejuvenation. Only through product rejuvenation, innovation and application can the reverse trend be achieved. Promote the complete rejuvenation of the brand. From this perspective, the most obvious sign to test whether a brand or product is successful in differentiation and rejuvenation is whether the product has penetrated into the hearts of consumers, changed their consumption behavior, and set off a market trend. Of course, this not only differentiates products, but also requires air-conditioning companies to completely change the manufacturing thinking of traditional factories, complete the R&D, manufacturing and marketing systems of the entire home appliance industry with users as the center. The system will change according to the times and the market, and establish a strong personalized manufacturing. Capabilities and product definition capabilities.
There is no doubt that under the continuous leadership of Midea air conditioners, the trend of refined performance and specialized research of home appliances has become more open and bright. It can be predicted that the demand in market segments such as children’s air conditioners will become more active. Midea’s “Mickey Air Conditioner” and other popular series are ushering in the market harvest period, becoming an emerging growth point for Midea’s technological and youthful transformation. At the same time, for China’s home appliance industry, whoever occupies the young market will dominate the future competition pattern and open up the “third pole” of incremental space in the brutal market competition of weak growth, homogeneity, and price wars.
Children’s special tablets are reaching a climax. Point of view: With the continuous expansion and advancement of technology, the way children receive education has also become diversified and personalized. Affected by the gradual expansion of the application scope of tablet computers, many brands have recently begun to release parenting tablets specifically for children. This move will lead to more intense competition in this market segment 2012-09-26 17:14:39 How should young people deal with high blood pressure? How should young people deal with high blood pressure? In today’s society, people who have high blood pressure have already The reason why we are getting younger and younger is mainly because some urban people have always lived a sub-healthy lifestyle, which will lead to some pathological changes in their bodies over time. Hypertension is a relatively prominent disease 2013-04-01 16:25: 18 Midea’s quick response is to solve after-sales problems in Hangzhou and assign maintenance and repair personnel to the nearest location for maintenance and repairs as soon as possible, allowing users to truly enjoy high-quality after-sales services. At the same time, we welcome the media and all walks of life to put forward and supervise Midea’s products and after-sales work, and jointly promote the development of Midea’s brand. It is understood that “Hangzhou Daily Business Daily”, which has reported on this incident, followed up on Ms. Wang’s related follow-up handling. Ms. Wang said that Midea’s air conditioners were operating normally and was satisfied with Midea’s sincere service. 2010-03-01 13:03:44 Midea) Jiangyin Midea air conditioner after-sales maintenance and repair telephone “Store Service ⅵ‰ Expert Hot… Maintenance and repair corporate goals: strive to create a beautiful air conditionerAdjust the maintenance and repair service brand to strengthen employees’ brand service awareness. Resign yourself to fate: Midea’s air conditioner maintenance and repair problems have changed a lot and I believe there is no problem that cannot be solved! The employees at Jiangyin Midea’s air conditioning maintenance and repair center must not only be able to solve unknown problems but also solve them in a timely manner that have never been encountered before 2013-Ethiopians Escort07-17 11:49:28 The difference between paradigms is that attributes do not depend on other non-primary attributes. The so-called paradigm is a collection of relationship forms suitable for a certain level. Through differentiation, the relationship form belonging to the low-level paradigm is converted into a collection of several relationship forms belonging to the high-level paradigm. This process is called standardization. nbsp;&2008-10-22 11:40:06AI empowered education ROOBO “Tongmi” platform and pudding mini beans are released at the same time and focus on content operation, establishing their own brand barriers. ROOBO believes that the satisfaction of using children’s education robots ultimately lies in the comprehensiveness and richness of on-demand scenes. United platform data statistics, Tong Mi and New West, Pocket Story, Zhongke Animal Ethiopia Sugar Daddy Comic, TAL, QQ Music, Xiao Penguin Paradise, etc. 2018-08-05 09:27:15Maxim IEthiopians Escortntegrated 2012 new brand global release announces the arrival of the era of imitation and adaptation [ News on October 9th] Highly integrated analog and hybrid electronic signal semiconductor manufacturer Maxim Integrated Products, Inc. (NASDAQ) held a 2012 new brand press conference in Beijing, officially releasing the image and related aspects of Maxim’s new brand 2013-07-11 15: 46:55Maxim Integrated 2012 new brand global release announces the arrival of the era of imitation [News on October 9] Maxim Integrated Products, Inc. (NASDAQ), a highly integrated imitation and hybrid electronic signal semiconductor manufacturer, held a 2012 new brand news conference in Beijing. Officially released Maxim’s new brand image and related strategies 2013-07-11 11:18:45OpenHarmony open source master’s new product launch conference is here! Countdown! Just today! The big names are calling the second installment! The new product launch conference of OpenHarmony, an open source giant, will kick off at 10:00 on June 30. Sign up now: OpenHarmonyOpen source master brother’s new product launch conference 2022-06-29 13:59:54 [Distribute to friends] The most worthy brand space to consider in October this year Ethiopia Sugar Affected by the epidemic, a number of air-conditioning products priced below 2,000 yuan have appeared in stores. They are not only affordable, but also meet the current user needs in terms of performance. Let’s take a look at which brands of air conditioners should be considered this year. 1. Oaks KFR-25GW/SF nbsp2009-10-08 14:56:35 [Original] Summary of appeals of air conditioners: “Midea Air Conditioning” series nbsp; Summary of appeals of air conditioners: “Midea Air Conditioning” series With the arrival of the off-season for air conditioners, air conditioners The proportion of appeals has increased significantly. Taking stock of the recent complaints, there are many complaints regarding installation services. The specific issues are as follows. 1. Use the rain to release user “pigeons”. A Shanghai user appealed 2010-04-11 09:49:18 “Inviting Yuandao masters, Yuandao brought Intel new product launch conference.” press conference. I still had a little impulse the day before the press conference! Although it is not a conference of a major international brand, for Xiaoxin, who is very sensitive to digital equipment, any new product conference has its highlightsEthiopia Sugar DaddyPoint. When I came to the venue in the afternoon, the president’s layout was quite complicated. Although it was complicated, it was not simple. The regional division 2014-05-30 09:10:09 The world’s first smart air conditioner equipped with Huawei Hongmeng system was launched for the first time! Midea’s discovery: Going forward, users have no enthusiasm, companies have no direction, and the upgrading of smart air conditioners encounters a ceiling; going back, mainstream users who are rational and constructive will not easily pay IQ taxes for smarts, and many air conditioners are not smart. Effectiveness is reduced to concept and hype. With these two smart air-conditioning controls jointly created by Midea and Huawei 2021-04-30 13:39:26, more new products were exposed at the Huawei Mate 40 conference: the first reveal of Kirin 9000. Last Saturday, Huawei officially announced that it will be held on October 22, Beijing time. The huaweiMate 40 series new product launch conference will be held at 20 o’clock. In addition to the huaweiMate 40 series, what new products will be included in this conference? Huawei’s press conference may bring: 1. The four models of Huawei Mate40 series 2020-10-12 17:40:11 are all equipped with Hongmeng 3.0! AITO M5 EV will be officially released in September, Mate 50 data exposed AITO M5 EV will be officially released in September Last month, Yu Chengdong announced HarmonyOS 3 and Huawei full-scenario new productsIt was announced at the press conference that AITO brand’s first pure electric model, AITO Wenjie M5 EV, will be launched in September 2022-08-19 18:22:39 Goddess Zhang Junning endorses Gold FingerEthiopians Escort coded fingerprint lock was released in Hangzhou. Guests from real estate, joint partners and media gathered together to witness the stunning appearance of the spokesperson of the golden finger coded fingerprint lock and the release of the new brand strategy.
At the press conference, Xie Feng, former Supor executive and general manager of Jinzhima, announced with many guests that Jinzhi 2018-08-30 09:24:29 Xiaodu smart speaker PRO was officially released: equipped with a new General Manager Jing Kun released a new smart speaker product at the scene: Xiaodu Smart Speaker PRO, available in black/grey, priced at 399 yuan, with an early adopter price of 169 yuan. Since the beginning of this year, Baidu has released a number of smart products through different methods. On March 26 this year, Baidu released a new product with screen 2018-11-03 09:25:45 Pudding Robot’s new product Mini Bean is about to be launched for internal testing. The new product pudding mini beans developed by middle-aged children is about to be launched. The official Ethiopians Sugardaddy will be released on multiple IT platforms on July 9. The vertical media platform launched a new product internal testing event, soliciting enthusiasts who specialize in smart hardware to participate in the new product experience. More than a hundred netizens signed up within one hour of the event going live. The event is still very popular at the moment. 2018-07-20 09:28 :24 What is Tongai Island Children’s Paradise like? The consumption demand of the brother who was beaten by a luxury car man has begun to shift from the practical type that meets the basic life in the past to the fashion type and knowledge type that pursue beauty. In some economically developed cities, consumers are more interested in children’s products. The demand trend is trendy and brand-oriented. 2015-12-15 17:36:51 Midea air conditioner maintenance and repair S1 type indoor panel diagram Midea air conditioner maintenance and repair S1 type indoor panel diagram 2009-04-14 17:47:20
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Daikin/Midea /Models of Gree air conditioners Daikin/Midea/Models of Gree air conditioners People who are unfamiliar with the technology always feel a little confused when they see the models of air conditioners and do not understand each one 2009-11-19 18:18:28
1766 Midea inverter air conditioner electronic control fault inspection method compilation Midea inverter air conditioner electronic control fault code summary Midea inverter air conditioner can display fault inspection steps And solutions Midea inverter air conditioner does not display maintenance inspection procedures and solutions 2011-12-13 17:32:45
249 Midea air conditioners improve user experience_How is Midea air conditioners? Gree, Haier, and Midea have always occupied the top three positions in the Chinese air conditioner market. Many companies have become accustomed to achieving large-scale expansion through traditional competition methods such as price wars, service wars, promotions, and predatory competition. But it has never systematically considered what users actually need 2012-10-10 10:16:563018 Simulation adaptation The time has come – Maxim Integrated 2012 new brand global release Maxim Integrated Products, Inc. (NASDAQ: MXIM) announced that it will hold a new brand conference on October 9, 2012 to officially release the new Maxim brand image and related strategies. 2012-10-12 09:31:16619 Really understand the quality of Midea’s air conditioners Really understand the quality of Midea’s air conditioners 2013 -09-06 14:58:2233 The world’s first children-specific activity sensor was released in Shanghai on January 11 , the world’s first children’s exclusive activity sensor ReimaGo was released in Shanghai. ReimaGO is jointly developed by Finnish children’s outdoor clothing brand Reima and activity measurement equipment design and manufacturer Suunto. It is a children-specific activity sensor. Reporter 2017-01-13 10:58:111110 young people choose Samsung Galaxy C7 Pro for their appearance Picture Appreciation Samsung Galaxy C7 Pro is a model specially provided by Samsung for the international market, focusing on video, audio, photography, and gaming.Such youth themes can meet the needs of young people regardless of appearance or performance. 2017-02-13 11:06:494262 Jimi Technology DevelopmentEthiopia Sugar Daddy releases three new TV products: the screen-free TV that protects children’s eyesight is eye-catching. Recently, XGIMI released three new products in Beijing: screen-free TV H1S, screen-free TV Z5 and imea children’s screen-free TV. Among them, imea children’s screenless TV is specially designed for children and focuses on eye protection; the configuration of XGIMI screenless TV Z5 has been fully upgraded; XGIMI screenless TV H1S makes the flagship even more flagship. 2017-04-27 09:52:291330 Midea air conditioner infringement? Gree sued Midea for RMB 50 million in compensation. Summer is coming. If your family is considering buying a domestic brand air conditioner, I believe Gree and Midea will often come into view first. ET Escorts2017-06-20 09:02:00
1453 Nazhijie U5 SUV, Dongfeng Yulon Nazhijie official website officially released the first wave of customized photos, and it will be officially launched in China in October with a youthful appearance. The Luxgen small crossover SUV, officially named “U5 SUV”, has caught up with the current trend and debuted with a youthful appearance. The exterior design basically continues the U6 style and can be regarded as a condensed version of the U6; according to ” “Chunfeng Yulona Zhijie” announcement: U52017-07-21 16:33:011585 Ssangyong Touring XLV The interior design is very youthful, and the suspended roof is also very bright. Why is it not favored by others? The SsangYong car is expected to play an important role in reviving the car in China. Above, the editor will take everyone to take a look at this SsangYong Touring. The leading price of new cars: 139,800-239,800. The interior design of Touring XLV is very youthful, and the suspended roof is also a highlight. The overall appearance design of Touring is built using the same family-style design concept.2017-07-24 15:25:042532360 Seven new products for children released “New Devices for Teenagers” safety update At the same time, tomorrow afternoon, 360 Children will hold a spring new product launch conference of “New Equipment for Teenagers” at the W Hotel on Chang’an Street in Beijing. At the meeting, 360 brought the new flagship product 360 Phone Watch X1 PRO and the sequel to the national watch SE3, SE3 PLUS and other series of products, creating comprehensive coverage from 0 to 152018-03-31 09:21:00
4697 Father designs LED Halloween Mickey costume for his daughter. According to US media reports, Royce Hutain, who lives in California, USA, designed the LED Halloween Mickey costume for himself. My daughter designed an LED Halloween Mickey costume. In previous years, Royce had successfully designed clothes for his children and founded Glowy Zoey Clothing Company 2018-04-19 05:49:00
4911 BAIC released a new brand IP and joined forces with Tencent to enter a larger market. On the evening of April 23, on the eve of the opening of the Beijing Auto Show, BAIC released its new brand IP “Driving Enjoyment” at its own R&D base. Ecology” and signed a “strategic alliance” to build this new brand at the same time. 2018-06-06 12:55:001529【Recalling TodayET Escorts 2019 CES] Coolpad released a new LOGO, ushering in a new brand era. On January 7th in the United States, Coolpad released Coolpad’s new LOGO and VI simultaneously in Las Vegas. Coolpad will open a new era of brand development with a more international, technological, youthful, internet-oriented and entertainment-oriented image. 2018-08-10 14:49:003326 Midea released the first on-hook product of the MWOW air conditioner series, which will Is it the first hot product this year? This may be the most refreshing and refined product launch conference held by Midea Air Conditioning. No data collectionThere is no special talk about product performance, no alarmist market arguments, and no fighting goals with a strong atmosphere. Suddenly I discovered that Midea’s air conditioner had changed and was really different. 2018-08-10 15:42:342211 Midea air conditioners build an endogenous growth model and step out in the international market On August 19, 2018, Midea Air Conditioning launched a new product for the 2019 freezing year in Guangzhou, namely the “Wind Whisperer Windless Series”. When Midea released Comfort Star almost two years ago, almost no one could realize that windless comfort performance had become a key word in building product competitiveness in the current air-conditioning industry. 2018-08-28 10:47:423094 Samsung Galaxy A9S and Galaxy A6S new products released, fashionable mutation and vitality Photo: On the evening of October 24, Samsung held a Galaxy A series new product launch conference at the North Gate of Xi’an City Wall (Anyuanmen), which ended with a shocking electronic music performance that demonstrated the fusion of ancient and modern technology. At the same time, the new Samsung Galaxy A9S and Galaxy A6S products, specially designed for young fashion groups, were officially released. 201Ethiopia Sugar8-10-26 16:04:03
858 Zhimi Air Conditioner will not have an impact on the current pattern of the air conditioning industry. In August, Beijing Zhimi Electronic Technology Co., Ltd. (hereinafter referred to as “Zhimi Technology”) officially released a new product “Smartmi Air Conditioner” for young consumers, a 1.5 HP DC inverter air conditioner priced at 4,399 yuan. 2018-11-08 14:56:531786 Hualing focuses on the young market and officially releases the household air-conditioning kitchen heating refrigerator 3 New Products in Three Categories As an old and powerful brand in the Guangdong market, Hualing announced yesterday that it will focus on the young market and released new products in three categories including household air conditioners, kitchen heaters, and refrigerators. The exhibition area focuses on four groups of keywords: “unfettered & self-disciplined”, “simple & pure”, “dynamic & still”, and “dare to do & dare to do”, and two spokespersons of the two-dimensional image are announced -Liangran Ethiopians Sugardaddy& Reqin hopes to create a younger “new species”. 2019-01-13 10:40:53714 home appliance brands have invested in the battle of youth transformation, breaking through 100 Yida has become the No. 1 growth rate of young home appliances in 2018. It dominates young scenes such as social fashion, music, and universities, and is based on diversified experience scenes and methods to continuously enhance its popularity and recognition. It has broken through in one year The 10 billion performance mark has established a milestone for the second anniversary of youth transformation and consolidated Commander’s leading position in the young home appliance market. 2019-02-15 11:31:243676 Counts parents of current newborns of the international child accompanying robot brand Most of them are young people born in the 80s and 90s. These young parents not only bear more pressure in life, but also pay more attention to their children’s education. When time and money are limited, early education robots and child companion robots basically meet the needs of these parents, which has created a large market for child companion robots that focus on scene-based companionship. 2019-02-18 15:04:0313672 Aucma multiple new air conditioner products newly released smart voice air conditioner new upgrade 2018 Sales volume increased during the year, and a number of new products launched performed well in the market. The 2019 Core Customer Strategy Research Conference was held grandly, at which Aucma released a variety of new air conditioner products. 2019-03-Ethiopians Escort05 11:32:211322 Yangzi’s new zero-wind air conditioner was released to perfectly solve the air-conditioning disease. On March 8, 2019, Yangzi’s new “zero wind air conditioner” was released, which perfectly solved the problem that consumers have been widely following and concerned about. Yangzi Air Conditioning, which has specialized in refrigeration technology for more than 30 years, is one of the earliest air conditioner manufacturers in the world. This time, Yangzi’s “zero wind air conditioner” uses innovative technical means to perfectly 2019-03-12 11:50:12827 Hisense Sweet Home Air Conditioner launches new product with cross-border performance to meet the differentiated needs of users. On March 14, Hisense Air Conditioner launched in China and Consumer Electronics Exhibition (AWE 2019) held the “Hisense Comfort Inverter Air Conditioner Upgrade Release and Comfort Home Air Conditioner 2019 Spring New Product Launch”, officially launching Hisense Comfort Home Air Conditioner series products. This series of products not only has Beijing 2019-03-15 09 :08:07499 Midea’s new windless air conditioner cabinet debuts to enhance product competitiveness through technological innovation March 14 In Japan, Midea’s new windless air conditioner cabinet made a dazzling appearance at AWE2019, and with its unique and majestic appearance and cross-border aviation technology, it attracted many viewers to experience it. The new windless air conditioner is based on the windless technology and is equipped with the counter-rotating technology of aviation turbines 2019-03-25 13:38:55710 Midea Air Conditioner AWE shows off its youthful brand. Pine circle marketing plays with IP. Every year, the AWE exhibition, which is full of technology, is a stage for competition among leading Chinese and foreign air conditioner companies. What is particularly different in 2019 is that the industry’s leading brand, represented by Midea air conditioners, not only focuses on new technologies and products such as counter-rotating technology derived from aviation turbines, air body double washing, and new generation windless technology 2019-03- 25 13:57:181470 Midea releases new air conditioner brand Cool Wind to lead the home central air conditioner industry into a new “battlefield” “On March 27, Midea’s Coolfree Cool Wind Home Central Air Conditioning New Product Launch Conference was held in Beijing. Zhu Yifei, Director of Cool Wind Home Central Air Conditioning of Midea Group’s Home Air Conditioning Department, said that in 2019, Midea’s Coolfree Cool Wind Home Central Air Conditioning will help key customers across the country. Next, it is expected to achieve the staged goal of annual sales revenue of 8 billion yuan. 2019-03-28 09:35:423062 Midea Air Conditioner accelerates the completion of channel sinking and orders 1 million units The annual sales target of the home appliance manufacturing industryEthiopians EscortJunzhe Midea has been working with Tmall to delve into the Internet. On the afternoon of March 27, 2019, Midea Air Conditioning and Tmall signed a memorandum of strategic cooperation in Shunde, Guangdong. The two parties will jointly cooperate in product customization, brand building and brand marketing, IoT products and omni-channel salesEthiopians Escortface to stop working together. According to the agreement, both parties will work hard to hit Midea’s annual air-conditioning sales target of 10 billion yuan in 2019. 2019-03-28 13:51:391395 Midea Group takes another step to explore the home center space Ethiopia Escort To adjust the market’s growth space, on March 27, the “Midea Coolfree Cool Wind Home Center Air Conditioner New Product Launch Conference” was held in Beijing. Midea Group Home Zhu Yifei, the air-conditioning director of Coolwind Home Center of the air-conditioning department, said that as a new brand launched by Midea Group’s home air-conditioning Ethiopia Sugar Daddy department – Coolfree Cool wind, intended to pass 2019-03-29 10:20:58609 Midea SR home central air conditioner in Shanghai Release Developed based on solving user pain points On the morning of April 9, 2019, the launch conference of Midea’s new generation of home central air conditioners “Midea SR, Warm New Home” was held in Shanghai 2019-04-10 09:59:37923 Cuckoo: Embracing intelligence and creating a new internet brand Cuckoo is not only a new brand, but also an experiment in Midea’s transformation and change In the past, Midea’s development mainly relied on the cost advantage brought by mass production. The success of its products was more about low prices rather than high quality. As the purchasing power of international consumers increases, the quality requirements for home appliances are gradually increasing. 2019-05-01 08:29:003717
Midea released a The newly upgraded home central air conditioner has led changes in the field of home central air conditioners. In recent years, the home central air conditioner market has attracted much attention. According to analysis by industry insiders, under the background of the great development of the national economy and the continuous upgrading of the consumption structure, the home central air conditioner has entered a new era. Entering a period of rapid development for ten years, however, after years of rapid development, household central air conditioners are facing the dilemma of product homogeneity. Therefore, Midea 2019-04-25 14:12:22
1321 Chinese home appliance manufacturers are making great progress all the way. In the high-end market dominated by young people, the rejuvenation of home appliance brands has always been a major problem in the industry. . With the popularity of the Internet, more and more young people have begun to join the ranks of the “head-downers”. Large household appliances such as TVs, refrigerators, and air conditioners seem to be just living tools in the eyes of young people, and their interactivity and entertainment Sex is far beyond that of mobile phones 2019-04-25 16:16:25504 Oaks air conditioners continue to deepen their positioning among young people. Youth Marketing Strategy Not long ago, a set of suspenseful posters released by Oaks Air Conditioning aroused widespread public discussion. Just as everyone was hotly discussing who the silhouetted boy in the picture was, Oaks Air Conditioning Weibo announced that Hu Xianxu has become its “brand friend” “, the two parties also formed the “Sixu CP”, which solved the mystery for the world. 2019-05-15 11:32:53
1354 Haier released smart air conditioner Leader to create a warm surrounding environment with one click. On May 22, Leader released a smart air conditioner in Hangzhou including ice, washing, air conditioning, heat and kitchen Ethiopia Sugar Daddy and 13 new smart and fashionable products. Among them, the Leader air conditioner uses “HOME one-button” comfort technology to achieve dual temperature and humidity control, once again interpreting the smart innovation of young air conditioners. As Haier The layout of young home appliance brands2019-05-28 11:29:561045360 Children’s Watch 8X Review Is It Worth Buying Kidobrand in the watch field has completed its merger operation plan and has an end-to-end independent research and development solution for hardware capabilities, the latest smart wearable product for children “360 Children’s Watch 8X” was born. So how does this product perform? 2019-06-18 14:28:02
28415 Lenovo’s new PC brand ThinkBook released to target young fashion groups. Recently, Lenovo released a new PC brand Think Book, launching two new products, ThinkBook 13s and ThinkBook 14s. It is reported that the brand targets young fashion groups. 2019-06-26 14:27:215096 Sony officially releases new 4KHDR TV product with a minimum price of 6,699 yuan According to news on July 2, Sony (China) Co., Ltd. officially released a new 4K HDR TV product-U8G series LCD TV. This is a new generation of TV products jointly created by Sony and JD.com 2019-07-02 14:13: 344339360 announced that it will release the 360 children’s watch P1 on July 8. News on July 6, 360 had announced that it would release the The 360 Children’s Watch P1 was released on July 8. The poster highlighted “The King is Back”, implying that the watch will be a high-end flagship new product. 2019-07-08 14:53:50
1370huawei Children’s Watch 3 series was released with prices starting from 688 yuan. At the Huawei Enjoy 10Plus launch conference held on the afternoon of September 5, huawei Children’s Watch 3 The new series of products has been officially launched, with two products: huawei children’s watch 3s and huawei children’s watch 3X 2019-09-06 10:31:57
3203 Kukai officially launched its brand upgrade strategy and released blockbuster new TV products in SeptemberOn the evening of the 26th, Cookaa held the 2019 Cookaa brand and new product launch conference in Shenzhen, officially launching its brand upgrade strategy. The conference also released a blockbuster new TV product – Kukai 5G series, which Kukai calls a “smarter smart screen” and is available in four versions of 32/40/55/65 inches, priced at 1,099 yuan/1,399 respectively. Yuan / 2999 yuan / 4999 yuan, officially launched on September 29. 2019-09-27 15:15:012416 Xiaomi will release a new product on November 5, Xiaomi internet air conditioner Also this morning, Xiaomi officially announced that it will release many new products on November 5, including Xiaomi TV 5 series, Xiaomi watches, and Xiaomi CC9 Pro mobile phone with 100-megapixel rear five-camera. Just now, Xiaomi TV (Air Conditioning) General Manager @李晓顺 announced on Weibo that Xiaomi’s new internet air conditioner “huge power saving” will be released on November 5th. 2019-10-29 15:15:164078 The new Honor official website is officially launched and the application feels more youthful in December On the 22nd, the Honor brand announced that the new Honor official website (HONOR.CN) was officially launched. This time the official website adopts a new design concept, which enhances users’ sense of use and makes it more youthful. 2019-12-23 15:21:403562 The implementation of new air conditioning energy efficiency standards will bring great success to small and medium-sized air conditioning brands The challenges of the air-conditioning price war that started in November are still lingering, and new air-conditioning energy efficiency standards will be implemented next year. This will be an arduous climb for small and medium-sized air-conditioning brands, Ethiopia Sugar How to compete head-on with first-line brands in the future will be a big test. 2019-12-27 09:33:51333 Kukai enters the air-conditioning industry to achieve pioneering development with youth No matter how the situation around the industry changes, the entry and participation of brands is always a normal part of market development. However, when traditional price competition emerged in the international air-conditioning market in 2019 and led to a large number of brands fading out, the brand’s marketThe market entry threshold has been significantly improved, not to mention that the new energy efficiency standards that will be announced and implemented will also provide higher industrial policy standards. 2020-01-02 11:25:52563 Crest S7000K smart music children’s electric toothbrush is released and can be used for children alone Evaluation of the first brushing effect On March 4, Crest released a new product called Crest S7000K Smart Music Children’s Electric Toothbrush for children aged 3-12 years old. 2020-03-05 09:48:091268 Whirlpool air conditioner new product launch conference laid the foundation for an industry with absolutely leading energy efficiency Industry Position Ethiopia Sugar Recently, media reported that Whirlpool Air Conditioner will hold a “‘super first-class’ online new product launch conference” on March 17. Released two benchmark new products that exceed the first-level energy efficiency of the national “New Energy Efficiency Standards for Air Conditioners”. 2020-03-16 10:31:30501 Midea’s new air conditioner is equipped with a central voice system to unlock more intelligent life The convenience and intelligence advantages of experience also make the many functions equipped with air conditioners more and more practical. Recently, Midea Air Conditioner released a new product, Wind Whisperer II, which is equipped with a new intelligent central voice system to meet users’ needs for a better life with an in-depth human-computer interaction experience. Free your hands and enjoy the wonderful life as soon as you say it 2020-07-01 10:02:384489 What is the reason for air conditioner leakage? Tips for solving air conditioner dripping. In summer, Midea air conditioners, Haier air conditioners, Gree air conditioners, etc. will be turned on. The marketing of these brands is extremely well done, and the quality of these two air conditioners is also good. However, some people reported problems when using it. What causes air conditioner leaks? 2020-08-13 16:16:152358 KUKA robot, Meiyun smart number, central air conditioner, Ande Intelligence creates a beautiful world of “perfect technology, perfect life”! Connecting listening and all things, inspiring a beautiful world, China in September this yearThe CIIF will usher in Midea Group’s first grand appearance on a scale of more than 1,000 square meters! The four major sectors of KUKA Robots, Meiyun Intelligent Data, central air conditioners, and Ande Intelligence are all on display. Robots and industrial internEthiopians Sugardaddyet, air conditioning energy system, smart logistics, etc. 2020-09-03 11:23:273782 
The birth of Hikvision Storage’s new brand and the launch of multiple new products September 6, 2020 Hikvision Storage’s “Make Possible” brand launch conference and new product launch was successfully held. This press conference was broadcast exclusively by Douyu Technology. Audiences from the Internet witnessed with us the birth of the new brand of Hikvision Storage and the launch of multiple new products Ethiopians Sugardaddy, which includes Nas2020-09-25 11:14:348052 Midea air conditioners released four new products on “Double Eleven”, leading the industry to accelerate changes. The Double Eleven shopping carnival is coming as scheduled. Midea air conditioners bucked the trend this year and held an online new product launch conference on the evening of November 10. Kouwei has released four star products, creating a far more ideal life for consumers with a steady stream of air technology innovation, and continues to lead the accelerated changes in the industry. That night 2020-11-12 10:09:091988 Midea surpassed Gree and became China’s number one air conditioner brand in recent years. Air conditioners began to spread rapidly in ordinary households, and related companies received more and more tracking attention. At present, the most well-known air-conditioning manufacturers on the market are Haier, Midea, and Gree. Among them, Gree has long held the number one position with its technological and famous advantages. However, the emergence of the epidemic this year has ushered in a new round of reshuffle in the air-conditioning market. 2021-01-04 14:41:524511 Xiaomi releases ET Escorts entry-level children’s watch, starting from 99 yuan Xiaomi ecological chain Enterprise Xiaoxun has released the latest entry-level children’s watch – Xiaoxun Children’s Phone Watch A7. The new price is 199 yuan. The first 300 people are only 99 yuan, and the pre-order price is 169 yuan for the first 300 people (collection at 0:00 on January 20 30 yuan coupon), supporting Huabei’s three interest-free periods 2021-01-16 11:13:182294. Fuxing Mobile officially launched its brand youth transformation and upgrade. On February 5, Fuxing Mobile officially announced that Liu Haocun, a new generation force, will serve as its new brand spokesperson. Recently, Fuxing Communications and Zhang Yimou’s director team jointly released a national-level blockbuster and a new brand TVC. “Move forward, always be there” is officially released, and Liu Haocun is a special guest star as a new brand spokesperson 2021-02-05 15:08:00
1864 Great Wall car has won the Chinese car braEthiopians Sugardaddynd sales champion in the Russian market for 15 months. Since Since the launch of the Tula factory, Great Wall Car has ranked first in the sales volume of new Chinese car brands in the Russian market for 15 months. It has reached consensus with users across borders and created a more youthful brand image that is more popular among consumers. As the consumer group becomes increasingly younger. Today, winning young consumers means winning the world. In 2021, Great Wall cars will continue to gain popularity in the Russian market. 2021-03-15 10:05:561975OPPO and Midea will make major efforts to create a safe smart beauty life. On March 11, 2021, at the OPPO FIND X3 series launch conference, OPPO announced its joint development with Midea Group, its ecological strategic partner. In terms of “integration of everything”, Midea and OPPO2021-03-24 15:58:171513 Chengzhe (CZUR) releases new brand “Jijiang” Dual-brand strategy to deepen the development of AI new office Recently, the international AI new office company Chengzhe (CZUR) officially released the new brand “Jijiang” “. CZUR is a scientific and technological company that has emerged rapidly in the international office market in recent years and is at the forefront of the industry in the field of intelligent office. The main product of CZUR is the intelligent scanner 2021-08-20 16:36:53
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Haier series air conditioners gain new vitality! Young brand Leader has entered the TOP camp, with a rapid growth of 2%, showing a trend of rapid growth. On August 17, with the theme of “Dialogue and Good Atmosphere, Leading a New Life” The 2022 Haier Air Industry Strategy Release Event with the theme of ” Exhaustively upgrade the personalized air treatment plan, 2021-08-27 12:55:18329
The choice of young people! The “Preferred Brand for Young People” in the air-conditioning industry was awarded to the Leader of Haier Smart Home An increase of 67% has become a new growth point for Haier Smart Home. The cold year of 2022 has just begun. Haier Smart Home’s Leader Air Conditioner has received two major research approvals at the “2021-2022 China Air Conditioning Industry” held on August 27. Won two awards in a row at the Summit Forum. Among them, Leader Air Conditioner won the “Preferred Brand for Young People in China’s Air Conditioning Industry in 2021-2022” and “Star Single Product” 2021-09-01 10:28:46
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When buying air conditioners on Double 11, should you choose low price or high quality? Just look at the average price of the top brand and you will understand. The average price of air conditioners is 4,562 yuan; the average price of Gree air conditioners is 4,370 yuan; and the average price of Midea air conditioners is 3,696 yuan. TOP3brand There are high and low average price positions, which also reflect the different choices of the air-conditioning industry during Double 11 this year. Some air-conditioning brands take advantage of the Double 11 promotion opportunity to benefit consumers, such as Gree, which will open a factory at the end of October. Tour activities, direct sales at factory prices to benefit consumers, Double 11 is approaching, 2021-10-26 11:06:11290 When buying an air conditioner on Double 11, should you choose low price or high quality? Just look at the average price of the top brands. The average price of air conditioners is 4,562 yuan; the average price of Gree air conditioners is 4,370 yuan; and the average price of Midea air conditioners is 3,696 yuan. The average price positioning also reflects the different choices of the air-conditioning industry during Double 11 this year. Some air-conditioning brands will take advantage of the Double 11 promotion opportunity to benefit consumers. For example, Gree will launch a factory tour at the end of October. Direct sales at low prices to benefit consumers. Double 11 is approaching, 2021-10-26 12:08:32227 There is a young man. Do you know that the home appliance brand has ranked among the top 3 in online sales? In the past week, Leader has ranked among the top 3 in online sales. This ranking has remained stable in the 37th week, and the overall growth rate has reached 33%, which is much higher than the industry’s 8%. Increase. From the TOP5 online ranking in January this year to the TOP3 now, Leader has become one of the fastest-growing brands in the young home appliance industry. From tens of millions to tens of billions, Leader has become a young brand. 2021-10-26 12 :12:56182<img src="https://file.elecfans.com//web2/M00 + In fact, this and Leader air conditioners can not only meet the appearance needs of young people, but also provide them with intelligent scenes and temperature.Xin experience is inseparable. What do young people look for when choosing an air conditioner? First of all, aesthetics must be based on the young people born in the 90s and 00s who are in line with the previous generation 2021-11-05 21:41:23
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How do young people choose when buying air conditioners? Look at the data and decide! Leader has a cumulative increase of 51%. Now, young people of Generation Z have become the main consumers. In order to take the lead in this market, air-conditioning brands focusing on youth positioning are emerging one after another. So which brand is more popular with them? Just look at the market data to understand the situation. CMM data shows that the cumulative wholesale sales of Leader air conditioners from January to October 2021-11-29 17:45:28
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Continuously increasing for 10 months! Lane changing scene, Haier Smart Home Leader air conditioner increased 4 times. In past experience, winter is the traditional peak sales season for air conditioners. According to the white goods data of Zhongyikang online market, the cumulative growth rate of wholesale sales of air conditioners from January to October was – 7%. However, the young brand leader of Haier Smart Home has maintained rapid growth for 10 consecutive months, with the highest growth rate reaching 4372021-11-30 11:36:01142 Hurun Report reveals the “new power”, trend and green of home appliances rejuvenation The main theme of upgrading in all walks of life has evolved from the quality development of high-quality tools with different needs. This is especially true for China’s home appliance industry in the stock period. In order to leverage the revitalization of more young user groups and the existing demand dominated by “replacement of new materials”, the old topic of rejuvenation of home appliance brands has begun to collide with the “Z Generation” several times, 2022-01-26 11:16 :33701
Tulas released the world’s first smart somatosensory device that can wear “air conditioners” on the body Shenzhen Special Economic Zone News reporter Zhou Yumengwen/pictures The hot summer is coming, if you wear “air conditioners” What will it be like to experience it on your body? On May 10, Shenzhen brand Tulas held a grand new product launch conference in Los Angeles, USA, releasing the world’s first smart somatosensory equipment that can wear “air conditioning” on the body 2022-05-12 11:49:031153Leader iCase refrigerator has once again been certified by Jiadian. On the Day of Light for Young Home Appliance Brands, the Jiadian evaluation results sponsored by the Design Research and Evaluation Center of China Institute of Home Appliances were announced. Among the many award-winning products, Haier Smart Home’s The new iCase210 refrigerator, brand leader of young home appliances, is also among them. It is understood that the Jiadian evaluation is based on the authoritative standards, specialized research laboratories and scientific flow of the China Household Electrical Appliances Research Institute 2022-05-20 16:26:51
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Leader releases sports air conditioner: the temperature changes with body temperature. So, is there an air conditioner suitable for sports? Now there is one! On May 26, Haier Smart Home young low-value brandLeaderET Escorts officially released the BIGGER air curtain air conditioner, which uses a super large air curtain to bring a faster, softer, non-direct blowing three-stage wind changing experience. This is still a professional research-grade home movable air conditioner that can acquire users through somatosensory IoT 2022-ET Escorts05-27 10:39:24602
Leader found air curtain air conditioners: Air conditioning does not give you a headache when it comes to cooling. The weather is hot, and manyEthiopia SugarThe first thing the young man did when he got home was to turn on the air conditioner. But after a few minutes, the house was still not cool. He wanted to go behind the air outlet and blow it for a while, but his head started to buzz. It hurts; and if you are farther away, there is no wind. Is there any way to get the best of it? 2022-05-27 10:40:28790
Midea air conditioner four-digit fault code Table 2019 version of Midea air conditioner 2019 same version four-digit fault code table definition and specific code corresponding instructions 2022-06-20 11:15:18
0Leader builds a specialized research-grade sports air conditioner: the air conditioner can be safely used for aerobics, yoga, and running during sports… With the arrival of summer, young people who “can’t sit still” have begun home activities for fat loss and body shaping. It’s a climax. But it’s stuffy when I don’t turn on the air conditioner, and it blows when I turn on the air conditioner.I have headaches and joint pains, it’s really nerve-wracking. This is mainly because traditional air conditioners generally blow direct cool breeze, which is too comforting after a long time2022-06-21 14:44:24726
Intelligent and digital Midea air conditioners are moving toward AI technology to revitalize life in intelligent, Under the wave of the digital era, competition among home appliance companies has become more intense, and various product categories are facing the challenge of intelligent transformation. In the air-conditioning industry, well-known brands are what consumers follow and pay the most attention to. Many people have questions, which one is better, Midea Air Conditioning or Gree Air Conditioning, which is the leader in the industry? As Midea 2022-09-23 14:15:21841 Midea will soon release energy storage thermal management liquid cooling unit New Products Foshan, April 5, 2023 /PRNewswire/ — Recently, Midea Building Technology, one of the five major business departments of Midea Group, will release storage during the China Refrigeration Exhibition in Shanghai on April 7. New energy and heat treatment unit. The official invitation letter shows that Midea’s energy storage heat pipe 2023-04-06 02:43:35 421 Intelligent and youthful traditional electric vehicles How to embrace intelligence Intelligent and youthful have become the key words for the current development of the two-wheeled electric vehicle industry. Many traditional two-wheeled vehicle manufacturers have begun to gradually transform and upgrade to intelligentization, 2023- 01-03 11:31:17393
Midea’s inverter air conditioner performance failure inspection method Midea’s inverter air conditioner performance failure inspection method 2023-10-07 10:54:21
0 Danaher’s new brand makes its debut at the Expo and achieves fruitful results in China’s foreignizationReleased several new products for the first time. At a time when Danaher’s global brand is being refreshed, the CIIE is also the first exhibition in the world where Danaher’s new brand image has been unveiled. The appearance and design of the booth fully demonstrated Danaher’s new brand statement – Innovation at the speed of life. On November 6, Danaher held a brand refresh and “Innovate China” strategy results conference during the China International Import Expo, showing 2023-11-08 23:18:04526
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