From May 19th to 20th, the 2023 College Media Integration Development Summit Forum and Media Integration Excellent Cases Conference were held in Beijing. Teachers and winners from the publicity departments of nearly 100 universities across the country attended the meeting. The meeting was chaired by Fan Jun, former vice president of the China Press and Publishing Research Institute.
Tie Zheng, chairman of the Educational Information Publishing Research Committee of the China Publishing Promotion Association, gave a keynote speech. Photo by Shen Qiuyang
Li Wenchang, former vice president of the National Institute of Education and Administration, pointed out in his speech that the leaders of the China Publishing Promotion Association The News Publishing Special Research Committee met with universities to develop media Ethiopians Sugardaddy to integrate typical case works, case projects, technological innovation and application scenarios solicitation activities , aims to allow the education industry to have an overall understanding of the overall situation of media integration and development in colleges and universities, and further stimulate the innovative thinking of college publicity front staff and expand their work horizons. He hopes that the Educational Information Research Committee of the China Publishing Promotion Association can continue to carry out research on practical topics related to information publishing and disseminate experimental results to the education system, and continue to build a learning communication bridge for university publicity front staff to promote education. Media integration has grown in depth.
Under the leadership of the China Publishing Promotion Association and with the academic support of the National Key Laboratory of Media Integration and Communication (Communication University of China), the educational information of the China Publishing Promotion Association was published The Book Special Research Committee cooperated with the Journal of China Media Ethiopia Sugar Daddy University (Natural MysteryOn January 1, 2023, the editorial department, Xi’an Road University Press and other units jointly launched the “Educational Media Integration Typical Case Works, Case Projects, Technical Innovation and Application Scenario Collection” activity, which won hundreds of awards. Other universities responded positively. After expert review, 34 typical case works, 30 typical case projects and 1 technological innovation and application scenario were selected based on the principles of comprehensiveness, objectivity, fairness and fairness.
At the press conference on excellent cases of education media integration, the guests attending the meeting were the Propaganda Department of the Party Committee of Northwest University, the Information Center of China Ocean University, and the Party Committee of Southwest University. More than 30 units, including the Propaganda Department, the Propaganda Department of the Party Committee of Jiangnan University, the Propaganda Department of the Party Committee of Shanghai International Studies University, and the Propaganda Department of the Party Committee of Northeastern University, issued honorary certificates.
A signing ceremony was also held at the event. Yang Tao, Secretary General of the Educational Information Publishing Research Committee of the China Publishing Promotion Association, and Qin Wangsheng, Deputy Editor-in-Chief of Xi’an Lukang University Press, respectively , Cheng Xiangtao, representative of Shenzhen Qianhai Hand-painted Technology and Culture Co., Ltd., reached a common intention on the publication of the “China Education Media Integration Development Research Report” series of books and the first AIGC digital connotation event creation competition for college students, and conducted an on-site Signing.
During the keynote speech session, six news promotion workers and news media workers from universities shared their opinions from different angles. Tiezheng, a professor and doctoral supervisor at Beijing Forestry University and chairman of the Educational Information Publishing Research Committee of the China Publishing Promotion Association, gave a keynote speech titled “The Responsibilities and Tasks of Journalism and Publicity Work in Colleges and Universities in the New Era.” He emphasized that it is necessary to fully understand the impact of information and public opinion work in universities on the overall work of the party. Information and public opinion work is at the forefront of the ideological struggle, and universities are at the forefront of our party’s information, public opinion and work. He pointed out that one of the important tasks and responsibilities of the news and public opinion work in universities in the new era Ethiopia Sugar is to vigorously intensify efforts in accordance with the requirements of General Secretary Xi Jinping. We will vigorously develop international communication capabilities. It is necessary to increase efforts in building international communication capabilities and incorporate them into the party committee (party group) ideological work responsibility system, increase efforts in organization and leadership, increase financial investment, help promote practical work, and solve specific difficulties. It is also necessary to coordinate internal and external publicity work, innovate external publicity methods, and strive to create new concepts, new fields, and new expressions that integrate China and foreign countries, tell Chinese stories well, and spread the voice of Chinese universities well.
Chen Bo, deputy director of the Integrated Media Center of Peking University, took Peking University as an example and brought his thoughts on the creation and platform operation of short videos in colleges and universities. He systematically sorted out the development process of short videos and the outline of Peking University’s short video platform, and provided clear positioning and guidance on campus short video creation.The time should be short rather than long, the picture should be large rather than small, the internal affairs should be focused rather than divergent, focus on creativity without neglecting technical goals, strengthen prominence, pay attention to social hot spots and cooperate with the platform, and keep the account active. propose.
Hu Zhenyu, director of the Integrated Media Center of Jiangnan University and deputy director of the Propaganda Department of the Party Committee, took Jiangnan University as an example and shared with friends the thoughts and implementation of the construction of integrated media centers in universities. He introduced the progress of the construction of the Integrated Media Center of Jiangnan University from four aspects: leadership ideas, construction ideas, key actions and construction results. He introduced that in recent years, Jiangnan University has taken the opportunity of deepening the pilot work of the Ministry of Education to build integrated media, adhering to the construction philosophy of integrity, innovation, integration and improvement, vigorously promoting internal business aggregation and technological integration, and through spatial refocusing. Through the actions of structure, process reengineering, system integration, alliance co-building, integrated communication, mechanism guidance, and hierarchical coordination, we present a panoramic view of Jiangnan University that is thoughtful, warm, compassionate, and classy, striving to build a first-class campus with deep media integration. Dissemination platform.
As an individual professional school, what are the key tasks of publicity work? How to integrate innovation? Xiao Yang, director of the Propaganda Department of the Party Committee of Suzhou Agricultural and Personal Work Technology College, analyzed the cases reported by the education media as an entry point, took Suzhou Agricultural and Personal Work Technology College as an example, and shared the ways to improve the brand of higher vocational colleges to friends, and started from From the perspective of practical work, this paper lists the problems and directions of efforts faced by the integrated media construction in higher vocational colleges.
Media products are distributed to friends. She shared with friends innovative cases of news planning and reporting, back-programming creation techniques, and innovative methods for positive IP operation models, and provided suggestions for universities to create integrated media products based on media attributes.
Wang Wenshuai, deputy director of the Public Affairs Department of Bilibili, shared with the guests the new media communication in colleges and universities under the video wave. He shared with friends the internal business ecology of Bilibili. Discover treasure UP owners and cooperate with school new media communication; encourage young groups to participate in new media operations and other ideas and suggestions.
On May 20, the guests attending the meeting went to Beijing Daily and China Education Press respectively for research and study. Wang Ran, Deputy Director of the Editorial Department of Beijing Daily Client, Zuo Ying, Editor-in-Chief of Beijing Daily Client Beijing Issue, Gao Liang, Member of the Party Committee of China Education Newspaper and Director of the Cloud Development Center of Secondary Education, Zhang Yijin, Director of the Data Center of China Education Newspaper and other guests attended the meeting Deep fellowship and answers to questions.
It is reported that this forum aims to give full play to ET Escorts The advanced model demonstration and leadership role of various universities in promoting the integration and development of education media should be summarized in a timely manner and the exemplary experience of education media integration and development should be used to play a leading role. , to promote the construction of education integrated media center. The event is hosted by the Education News Publishing Research Committee of the China Publishing Promotion Association and hosted by China Education Media (Beijing) Education Technology Co., Ltd. (Correspondent Li Huaxi, reporter Li Ke)